Reuse: The Bottom Line – Making Reuse Add Up
For businesses built on single-use, reuse has to make financial sense.
This session explores the financial viability of reuse systems, highlighting how businesses can integrate reuse into operations while improving profitability and maintaining customer engagement. Attendees will learn about successful business cases demonstrating the economic benefits of reuse.

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James Piper - Author and Business Strategist
James is an environmental business strategist and author of The Rubbish Book. He specialises in helping companies adopt reuse models that drive profitability and market growth. His pragmatic approach translates complex environmental challenges into actionable business opportunities.

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Safia Qureshi - Founder & CEO, CLUBZERØ
Founder and CEO of CLUBZERØ, Safia developed and scaled a revolutionary zero waste packaging system achieving industry-leading 95% return rates, achieving measurable environmental and economic impact. Combines strategic vision in sustainable urban solutions with proven experience implementing circular economy systems for global brands including Starbucks, McDonald’s, and Coca-Cola.

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Stuart Chidley - Co-founder of Beauty Kitchen and Reposit
A circular economy expert obsessed by circular design and collective action to deliver the innovation that is needed to scale a cross category returnable packaging platform for the benefit of stakeholders.

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Dean van Leeuwen - CEO & Founding Partner, Tomorrow Today Consulting
Futurist, strategy consultant, and founder of TomorrowToday.Consulting, Dean advises global leaders on innovation, megatrends, and transformation. He works with top brands like Deloitte, GSK, John Lewis, and Nomad Foods and is an executive fellow at Henley, Säid Oxford, and CEDEP.
Enjoying the global reuse summit?
Here are a few ways you can support City to Sea, the team behind the Global Reuse Summit.
Donate to City to Sea

City to Sea are the small but mighty charity behind the Global Reuse Summit – if you are able to, a donation to us would really help to fund events like the Global Reuse Summit so we can keep making it easier to choose to reuse.
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Work with us

Interested in collaborating, partnering or working with City to Sea? Or just simple have a question? Reach out to our partnerships team and let us know how you would like to team up to help bring reuse to the forefront.
Global insights on packaging reuse for the UK
In preparation for the Global Reuse Summit, we have collaborated with environmental policy experts Eunomia Research & Consulting on a paper detailing global policy lessons for reuse systems. This paper sets the context for our policy panel chaired by Dr Chris Sherrington in discussion with Baroness Natalie Bennett and Dr Debbie Fletcher, highlighting what UK policy makers might consider when rethinking how our packaging system can be fit for a reuse future.

Headline Partners
The Global Reuse Summit is a City to Sea Campaign, in partnership with headline sponsors Ecosurety Ltd.
Supporting partners








With thanks to




