Making Reuse Second Nature: Changing Behaviour at Scale
Adopting reuse as a standard practice requires significant shifts in consumer and industry behaviours. This session explores successful campaigns, market trends, and strategies that have effectively changed behaviours to make reuse the default choice. Experts will share insights on overcoming barriers and implementing large-scale behaviour change initiatives.
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Celine Deschamps - Behaviour Change at City to Sea
Celine is a behaviour change specialist and marketer focusing on environmental sustainability. She has led initiatives aimed at reducing plastic pollution by encouraging reusable alternatives. Her work involves designing and implementing strategies that effectively shift consumer habits towards more sustainable practices.
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Prof. Thomas Webb - Professor of Psychology, University of Sheffield
Professor of Psychology with expertise in understanding and changing behaviour; recently in relation to reducing plastic waste. Led the Many Happy Returns project (https://player.sheffield.ac.uk/events/many-happy-returns-enabling-reusable-packaging-systems) and now leads the study of social and behavioural issues in Buddie Pack (https://www.buddie-pack.com/).
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Prof. Sally Beken - Founder, UK Circular Plastics Network
A plastics innovation expert who hates waste and supports longer in use and reuse. Founded the UK Circular Plastics Network and is passionate about transition to a zero waste future.
Enjoying the global reuse summit?
Here are a few ways you can support City to Sea, the team behind the Global Reuse Summit.
Donate to City to Sea
City to Sea are the small but mighty charity behind the Global Reuse Summit – if you are able to, a donation to us would really help to fund events like the Global Reuse Summit so we can keep making it easier to choose to reuse.
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Work with us
Interested in collaborating, partnering or working with City to Sea? Or just simple have a question? Reach out to our partnerships team and let us know how you would like to team up to help bring reuse to the forefront.
Global insights on packaging reuse for the UK
In preparation for the Global Reuse Summit, we have collaborated with environmental policy experts Eunomia Research & Consulting on a paper detailing global policy lessons for reuse systems. This paper sets the context for our policy panel chaired by Dr Chris Sherrington in discussion with Baroness Natalie Bennett and Dr Debbie Fletcher, highlighting what UK policy makers might consider when rethinking how our packaging system can be fit for a reuse future.
Headline Partners
The Global Reuse Summit is a City to Sea Campaign, in partnership with headline sponsors Ecosurety Ltd.
Supporting partners
With thanks to
