Systems Change Inspiration & Provocation
Jane Martin in conversation with Dr Margaret Heffernan
A thought-provoking conversation about how organisations can navigate change and uncertainty. The shift to reuse requires collaboration and a complete rewiring of the dominant system. What can we learn from past transformations, and how do we apply these lessons to today’s reuse revolution?
Expect big ideas, radical thinking, and practical insights on how businesses, policymakers, and communities can work together to create a future where reuse is the norm.

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Jane Martin - CEO City to Sea
Jane leads our efforts to reduce plastic pollution at its source.
Since joining City to Sea 5 years ago, Jane has led the development of ground-breaking refill and reuse infrastructure in food-to-go and retail sectors including the Refill Return Cup Scheme and the Refill app, innovative solutions to enable shopping with less waste. Leveraging extensive experience across environmental, FMCG, retail, and culture sectors, Jane has recently completed a master’s at University of Bristol in Strategy, Change and Leadership.
Working with public sector partners, funders and innovators, she drives success to achieve a vision for a transformed circular economy where everyone values the precious resources in the system and has moved away from a damaging throwaway culture.

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Dr. Margaret Heffernan - Entrepreneur, CEO, and Writer
Dr. Margaret Heffernan produced programmes for the BBC for 13 years before moving to the US, where she led multimedia productions for Intuit, The Learning Company and Standard & Poor’s. She has been CEO of three tech companies and is the author of six books, including Willful Blindness and Uncharted.
Enjoying the global reuse summit?
Here are a few ways you can support City to Sea, the team behind the Global Reuse Summit.
Donate to City to Sea

City to Sea are the small but mighty charity behind the Global Reuse Summit – if you are able to, a donation to us would really help to fund events like the Global Reuse Summit so we can keep making it easier to choose to reuse.
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Work with us

Interested in collaborating, partnering or working with City to Sea? Or just simple have a question? Reach out to our partnerships team and let us know how you would like to team up to help bring reuse to the forefront.
Global insights on packaging reuse for the UK
In preparation for the Global Reuse Summit, we have collaborated with environmental policy experts Eunomia Research & Consulting on a paper detailing global policy lessons for reuse systems. This paper sets the context for our policy panel chaired by Dr Chris Sherrington in discussion with Baroness Natalie Bennett and Dr Debbie Fletcher, highlighting what UK policy makers might consider when rethinking how our packaging system can be fit for a reuse future.

Headline Partners
The Global Reuse Summit is a City to Sea Campaign, in partnership with headline sponsors Ecosurety Ltd.
Supporting partners








With thanks to




