The Global Reuse Summit Programme
Welcome to the Global Reuse Summit 2025, in partnership with Ecosurety – where transformative ideas collide with real-world solutions for a sustainable, circular economy.
This year, we’re aiming for a bold 30% reduction in plastics by 2030, all through the power of reuse, prefill systems, innovation, and collaboration. Join leading voices from business, policy, and global movements as we share strategies and ignite action towards a reusable future. Let’s shift from throwaway culture to “always” – together.
10:00 – intro and key note
Intro: Founder of City to Sea and award-winning environmental campaigner, Natalie Fee is on a mission to eliminate plastic pollution. Her opening address will set the stage for a dynamic day, emphasising the urgency of a circular economy and the collective power we have to make it happen. Get ready to be inspired…
Keynote:
Jane Martin – CEO, City to Sea
Jane Martin leads City to Sea, driving impactful campaigns such as Refill and Plastic-Free Periods to combat plastic pollution at its source. A charismatic leader, she combines inspiration with practical solutions to foster a reuse-first mindset.
Dr. Margaret Heffernan – Author, Speaker, and Thought Leader
Dr. Margaret Heffernan is an internationally renowned author and thought leader on business and behavioural change. Her bestselling books, Wilful Blindness and Uncharted, explore the psychology behind decision-making and collaboration. Margaret’s profound insights and actionable strategies make her an ideal to inspire sustainable change at scale.
10:45 – Panel 1 – Reuse: The Bottom Line – Making Reuse Add Up
How can businesses drive profitability, reduce risks, and create new market opportunities through reuse systems?
11:30 – Panel 2 – Global Leaders of Reuse Revolution
Meet the innovators shaping the future of reuse, from global movements to local action.
12:20 – Panel 3 – Making Reuse Second Nature: Changing Behaviour at Scale
Explore how to make reuse the default, through consumer behaviour change, marketing strategies, and case studies of success.
13:10 – Panel 4 – Politics of Reuse: has policy hit the right balance?
Are current policies truly driving the shift to reuse? This session will explore legislative frameworks and global agreements, and the systemic changes needed for lasting impact.
14:00 – PRODUCT SHOWCASE
14:20 – Panel 5 – Material World: What’s Fit for Reuse?
What makes a material suitable for reuse at scale? Experts will delve into the science and sustainability of materials used in reuse systems.
15:20 – Panel 6 – Systems Collaboration: Unlocking Collective Impact
Discover how partnerships across industries, regions, and supply chains are driving large-scale reuse.
16:00 – EVENT – Live Recording of Talking Rubbish Podcast
16:40 – Closing Thoughts
Headline Partners
The Global Reuse Summit is a City to Sea Campaign, in partnership with headline sponsors Ecosuretly Ltd.
Supporting partners
