A Grassroots Movement

Refill is an award-winning campaign to prevent plastic pollution at source by making it easier to reuse and refill your bottle instead of buying a new one.

We want to disrupt the current social norm that we need to buy bottled water when ‘drinking on the go’ and make it normal and easy for people to carry a reusable bottle and refill for free when out & about. The objective of Refill is to stop millions of plastic bottles at source each year and prevent plastic pollution by making reusing a bottle simpler than buying a new one.

 

A Grassroots Movement

Refill is an award-winning campaign to prevent plastic pollution at source by making it easier to reuse and refill your bottle instead of buying a new one.

The Mission

Currently, less than 30% of people in the UK drink tap water in a reusable bottle, despite the fact that we are lucky to have some of the best quality, free drinking water in the world.

 

Refill makes refilling a reusable water bottle easy, fun and more socially acceptable than buying a single-use plastic drinks bottle. We aim to stop millions of plastic bottles at source each year, preventing plastic pollution from entering our rivers and sea.

 

There is simply no need to buy bottled water, and we’re on a mission to inspire social change.

 

So, why Refill?

The average person in the UK will use 150 plastic water bottles every year. If just one in ten Brits refilled once a week, we’d have 340 million less plastic bottles a year in circulation. We think that’s a pretty good reason to start Refilling!  

 We want to disrupt the current social norm that we need to buy bottled water when ‘drinking on the go’ and make it normal and easy for people to carry a reusable bottle and refill for free when out & about. The objective of Refill is to stop millions of plastic bottles at source each year and prevent plastic pollution by making reusing a bottle simpler than buying a new one.

The Mission

Currently, less than 30% of people in the UK drink tap water in a reusable bottle, despite the fact that we are lucky to have some of the best quality, free drinking water in the world.

Refill makes refilling a reusable water bottle easy, fun and more socially acceptable than buying a single-use plastic drinks bottle. We aim to stop millions of plastic bottles at source each year, preventing plastic pollution from entering our rivers and sea.

There is simply no need to buy bottled water, and we’re on a mission to inspire social change.

So, why Refill?

The average person in the UK will use 150 plastic water bottles every year. If just one in ten Brits refilled once a week, we’d have 340 million less plastic bottles a year in circulation. We think that’s a pretty good reason to start Refilling!  

Refill is a City to Sea campaign. City to Sea is a multi-award-winning community interest company (CIC) running campaigns to stop marine plastic pollution at source. Through our fun, solutions-focused initiatives we’re empowering individuals to make a difference in their communities, working with corporates and retailers to help them tackle plastic pollution and reaching millions of people with our digital content and campaigns. City to Sea was founded by environmental campaigner, Natalie Fee in 2015. Find out more about our campaigns here.

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